EFFLA
Identity design for Eurostar London’s office Fantasy Football league association.
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StudioPYMK worked with the communications team at Eurostar, to create an identity for their office fantasy football league. The identity was applied to a sign-up, promotional poster and manager of the month posters.
The team in the London office take their league very seriously, but have a tongue and cheek approach to how it is represented. This is no more evident than in their league motto; ‘We cannot become what we want to be by remaining what we are’.
The identity design incorporates Eurostar’s core colour palette and the logo was designed in the vain of, and taking inspiration from classic, retro, European football crests. The studio also provided illustrations to ensure that the identity was cheeky and playful.
